Dedicato a Barbella
E a chi piace leggere.
Headline:''
In advertising you're allowed to exaggerate. (that explains the
caravan)''COPY:
Our Touareg is towing a Boeing 747.
Seriously. We tested it. 155,000 kgs altogether. No exaggeration. Of course the
necessary adjustments were made. After all, a Boeing doesn’t fit on a
towing hook. And we would never have got a proper grip without 4,300 kgs of
extra ballast in the car. But aside from that it’s a normal Volkswagen
Touareg. In other words the same Touareg you’ll find at the dealer.
Because of course it’s anything but normal, a car that can tow a gigantic
Boeing. That’s why we want to advertise it. We’re so proud, and
sometimes we get a little carried away. See, to be honest, the photo was
retouched. The caravan was added later. So yes, those 360 kilos are a tad
exaggerated.(DDB
Amsterdam)Non e' incredibile, ma
proprio per questo e' ancor piu' godibile nella lettura. Contenuti che fanno
felici account e cliente, e stile di scrittura che, magari non ci rende felici,
ci diverte con la sua ironia e leggerezza. Copy italiani, che dite,
jafamo?
Pubblicato: Lun - Giugno 4, 2007 ;
