Le strategie di David Byrne per emergenti e star.


Una bella testa da' ottimi consigli sul music business.



In un dettagliato articolo di WIRED, David Byrne fa il punto della situazione del mercato discografico.Cose semplici, di buon senso, ma incredibilmente avanti rispetto a quel che sembrano pensare i capoccia del settore.
''What is called the music business today, however, is not the business of producing music. At some point it became the business of selling CDs in plastic cases, and that business will soon be over. ''
Il business di oggi non e' piu' produrre musica ma vendere cd in scatolette di plastica. E questo tipo di business sara' presto morto.
Ma questa per la musica non e' da cosnsiderarsi una brutta notizia. Anzi.
Soprattutto per i musicisti, che non hanno mai avuto cosi' tanti mezzi per raggiungere la loro audience come oggi.
Prima di elencare sei possibilita' di business per i nuovi artisti, Byrne ci tiene a definire chiaramente che cosa e' la musica e cosa vuol dire produrla.

''In the past, music was something you heard and experienced — it was as much a social event as a purely musical one. Before recording technology existed, you could not separate music from its social context. Epic songs and ballads, troubadours, courtly entertainments, church music, shamanic chants, pub sing-alongs, ceremonial music, military music, dance music — it was pretty much all tied to specific social functions. It was communal and often utilitarian. You couldn't take it home, copy it, sell it as a commodity (except as sheet music, but that's not music), or even hear it again. Music was an experience, intimately married to your life. You could pay to hear music, but after you did, it was over, gone — a memory.

Technology changed all that in the 20th century. Music — or its recorded artifact, at least — became a product, a thing that could be bought, sold, traded, and replayed endlessly in any context. This upended the economics of music, but our human instincts remained intact. I spend plenty of time with buds in my ears listening to recorded music, but I still get out to stand in a crowd with an audience. I sing to myself, and, yes, I play an instrument (not always well).

We'll always want to use music as part of our social fabric: to congregate at concerts and in bars, even if the sound sucks; to pass music from hand to hand (or via the Internet) as a form of social currency; to build temples where only "our kind of people" can hear music (opera houses and symphony halls); to want to know more about our favorite bards — their love lives, their clothes, their political beliefs. This betrays an eternal urge to have a larger context beyond a piece of plastic. One might say this urge is part of our genetic makeup.''

In chiusura d'articolo cala la carta che spiega il perche' alla fine siamo cosi' legati alla musica.

''Ultimately, all these scenarios have to satisfy the same human urges: What do we need music to do? How do we visit the land in our head and the place in our heart that music takes us to? Can I get a round-trip ticket?

Really, isn't that what we want to buy, sell, trade, or download?''

Grazie Byrne.
Grazie WIRED

e grazie FDL che ci segnala quanto segue:
''si è rimangiato tutto ieri pomeriggio, solo per far dispetto a te... ;-))''
David Byrne Corrects His Wired Claims
Giving us another reason to love him and his silvery locks, David Byrne used his blog to clarify and refine claims he made about home recording and the music industry in a Wired article (no, not the one with Thom). In the post, he notes that after the Wired piece ran, he received letters from two Canadians -- Jane Siberry (now called Issa?) and ex-Arcade Firer, current studio co-owner Howard Bilerman -- suggesting home recording's not as inexpensive as Byrne makes it sound, that most folks still use an engineer, musicians still often need advances to record if they don't own all the expensive home equipment, etc. Byrne, admitting he too isn't entirely DIY, prints their letters, along with his responses that "in general, though I exaggerated too much in the Wired piece, the costs have indeed come down dramatically." Makes sense he'd be honest, dude does swear on.

Pubblicato: Lun - Gennaio 21, 2008 ;    

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